does your business get called UNCONVENTIONAL?

yoga, mountain biking, skiing, coaching, racing,
climbing, guiding, living YOUR dream

Which of you ever said 'I want to be conventional?'.

I know I never did, and I suspect you haven't either.

Yet how many people in your life said... Go for it! Of course you can make a living doing that. What a great idea.

Yes, I thought so.

I love being outdoors, I love adventure, and I love geeking out behind my computer.

I know - weird.

You know what else??

I love what you do, I want you to succeed, and I have spent 10 years honing my geekiness while spending my money on businesses like yours.

I get what you do.

Do  you find working on your tech stuff a minefield?

How about turning your coaching, guiding, knowledge into a stand alone product?

Do you feel like you should??

Choose your words to fill in the blank.

"Every time I try to I am "
update my site frustrated
create an email list confused
learn computery stuff ready to quit
create something new scared to commit

Another weird thing about me...
I like all of that stuff.  I actually find it kind of fun.



So that puts me in a very unique position to help you.

I know how a website, email lists, sharing/creating content, can all help make your Unconventional a success. (and I know how to create, use, change all of the tech that is necessary to make it happen)

But I don’t have time to create more events, workshops, holidays.  What if you don’t have to?

So what am I talking about? CTA – How do you make a living out of unconventional.
Here’s a handy checklist to start.

Whether your unconventional is nordic walking, downhill racing, or mixing several of the above together… You can make your unique business work.

And here is where my unique talents come into play.  I love what you do, I want you to succeed, and I have spent 10 years honing my geekiness while spending my money on businesses like yours. I know what works, what doesn’t and the reasons behind them.

Whether you build a website or teach a yoga class….

understanding clients and customers is the same regardless of what the unconventional is.

Talking to them like you are inside their heads will make them love you.

Giving something that they can’t find anywhere else will make you a success.





I hope to see you on your next adventure.



Have you heard yourself say...

even if you haven't outloud

  • I just want to make enough to ‘quit my day job’.
  • I love what I do, but I now don’t have time to do what I want to do.
  • I know I’ve got something more in me to teach/share/give but I can’t figure out how to get it out.

Let me help you make this happen.

Yes Please!

or read on for more..

what am I talking about

I call it the the 3 Steps to Making it Work!

then set to rinse and repeat...



Learn what your clients/customers hopes and fears are. Not what you can do to fix them.

98% of people who need something fixed don't actually think they do.

Get in their head.


Ongoing Value

If you just offer a service you compete with every single other person offering that service.

Give your clients something valuable just for stopping by and hanging out and suddenly you become a trusted and valued friend.

Chances are you have videos, checklists, emails sent, already full of value. Now you need to use it.



Once you teach them what you know, don't let them go.

Keep engaging with them, ask questions, request feedback. Learn more about their hopes and dreams.

A repeat customer is 100x easier to engage then a new one.

If you can get these 3 things right, they become self-perpetuating.

Want to know more about how I Guide the Unconventional?