The short answer is, of course you do. That is assuming you are in the business of providing a service or a product. Meeting people, advertising, word of mouth, are all viable ways to let people know about your business, but… an online presence is assumed these days, not an ‘nice to have’ extra.
In our hyper-paced, info-consuming, no time to talk world, giving someone the option to check out what you can do in their own time is a hugely valuable commodity. This does not mean you need a great website, nor does it mean you have to spend 1000’s of dollars/pounds to make it happen. It just means you need to spend a few hours getting a website name, a place to put it, and creating a few pages that explain what you do and how to get in touch with you to find out more. This stage one needs to happen at the same time that you go looking for that first customer. Not after you have found them.
I know some will say this putting the cart before the horse, but the cost is minimal, and it is a great way to gauge the potential success of your business idea. Before you spend thousands of your hard earned monies on an idea, you can throw it out on the internet for thousands of people to see it and react to it. Costing you probably less then $100 all in..
For a lot of people the internet and creating websites is a bit scary, where do I start, type of thing. It doesn’t have to be. I want to help you through the process, whether its setting up a contact page about your perfectly baked vegan brownies, or a blog to tell the world that you are going to save lemurs one cute animal at a time.. its not as hard as you think.
The first thing to do is choose a name.. Maybe you already have it, great. The next part is a little harder.. finding a web address that reflects that name that hasn’t snapped up by someone already.